In paid search, keywords and search terms or search queries are not the same. Both are vital components of PPC advertising and are intertwined, yet their definitions and functions differ.
Posts Categorized: Google Ads Tips
Issues with handling large scale search terms
After updating the search term report with fewer search terms in September 2020, Google recently announced that advertisers will see more search queries received starting from February 2021. How advertisers can tackle such large scale data, we discuss that in this post.
Google Ads Benchmark Report by Tinuiti | Q3 2021 | Key Highlights
Tinuiti, a US-based digital marketing agency, shared the Google Ads Benchmark Report for Q3, 2021. Based on anonymised Google programme performance data, here are some of the key findings from the study.
6 Steps For A Strong Amazon Keyword Strategy
Advertisers need to build a robust keyword strategy that can help reach audiences that are difficult to reach organically. In Amazon Ads, a similar practice needs to be followed. What differs, is the manner in which the keyword list is compiled. We discuss the ways to do that in this post.
Chronology of Google Ad Match Type Changes
The first update to the keyword match type occurred in 2014. Since then, Google has been making regular improvements to match types in order to reap long-term benefits.
