Tinuiti, a US-based digital marketing agency, shared the Google Ads Benchmark Report for Q3, 2021. Based on anonymised Google programme performance data, here are some of the key findings from the study.
Posts Categorized: Google Ads Tips
6 Steps For A Strong Amazon Keyword Strategy
Advertisers need to build a robust keyword strategy that can help reach audiences that are difficult to reach organically. In Amazon Ads, a similar practice needs to be followed. What differs, is the manner in which the keyword list is compiled. We discuss the ways to do that in this post.
Chronology of Google Ad Match Type Changes
The first update to the keyword match type occurred in 2014. Since then, Google has been making regular improvements to match types in order to reap long-term benefits.
How Many Responsive Search Ads Per Ad Group?
Since February 2021, Responsive Search Ads have become the default ad type for search campaigns in Google Ads. With this ad type, advertisers can reach potential customers with multiple headlines and descriptions.
How Google Close Variants Are Impacting Overall Performance?
Close variants have ramped up over the past few years, as a result of significant changes made in match-type behavior. With the spend on Google Ads search ads increasing, it is likely to be shared amongst the close variants. If not checked in and handled with the right strategy it could result in an increase… Read more »
