Negative Keywords are those keywords that are irrelevant to your business either because they are not performing well or because they do not cater to your business offering.
Posts Categorized: Google Ads Tips
How To Bulk Upload Location in Google Ads?
With location targeting, advertisers can trim down their audience to the ones relevant to their business and their product offering. Here in this post, we discuss how you can save time uploading multiple locations to one or multiple campaigns.
A Simple Script to Monitor Google Ads Campaign Budget
Budget becomes one of the most critical aspects to watch when you start your campaign. However, if you have multiple campaigns to monitor or multiple accounts to look into, then monitoring each one gets tedious.
Difference Between Search Terms And Keywords In Paid Search
In paid search, keywords and search terms or search queries are not the same. Both are vital components of PPC advertising and are intertwined, yet their definitions and functions differ.
Issues with handling large scale search terms
After updating the search term report with fewer search terms in September 2020, Google recently announced that advertisers will see more search queries received starting from February 2021. How advertisers can tackle such large scale data, we discuss that in this post.
