Once your campaign is up and running, the ongoing learning will require you to make changes to your campaign settings. Making a few modifications may not be a huge concern, but making a lot of changes could take up a lot of your time.
Posts Categorized: Google Ads Tips
How to Improve Overall Impressions in Google Ads
We can’t expect clicks, leads, or conversions unless we have impressions. Businesses put in a lot of effort to build up their Google ad campaigns so that they may grow their business. However, seeing zero impressions on their ads can be their greatest nightmare.
Landing Page Optimization Best Practices
The customer’s first encounter with your brand is generally through the landing page. So, it is important for you to create that first impression. A positive landing page experience encourages visitors to act on their decisions.
Google Ads Benchmark Report by Tinuiti | Q1 2022 | Key Highlights
Tinuiti, a US-based digital marketing agency, shared the Google Ads Benchmark Report for Q1, 2022. This report gives insights across paid search, Shopping, YouTube, and Discovery. As we are slowly coming out of the pandemic, CPCs for Google search ads and brand keywords have shown a sharp increase. Clicks and total spending on shopping ads… Read more »
Broad Match Negative Keywords: All You Need To Know
When advertisers think of using the negative keyword match types, their ultimate goal is not to show their products/services for irrelevant searches. Among all the three negative match types, Broad match covers a wide range of search queries.
