Posts Categorized: Google Ads Tips

In the PPC space, automation brings ease and good results. Google Ads automation tools assist you in setting up automatic triggers for your campaigns. It can be a powerful way to improve a campaign’s performance.

The Google Ads Benchmark Report for Q2, 2022 was released by Tinuiti, a digital marketing company based in the US. The following are some of the study’s main conclusions based on anonymized Google program performance data.

Google has added a number of automated tools in recent years, including Smart campaigns, Maximize Conversion Value and Maximize Conversions strategies, Google ad scripts, and others. Performance Max campaigns are the newest addition to its advertising automation solutions.

Once your campaign is up and running, the ongoing learning will require you to make changes to your campaign settings. Making a few modifications may not be a huge concern, but making a lot of changes could take up a lot of your time.

We can’t expect clicks, leads, or conversions unless we have impressions. Businesses put in a lot of effort to build up their Google ad campaigns so that they may grow their business. However, seeing zero impressions on their ads can be their greatest nightmare.