Running ads on Google is an important step for advertisers wanting to promote their products or services. Further to it, understanding its performance becomes pivotal for its sustainable success.
Posts Categorized: Google Ads Tips
How often we should generate negative keywords?
We, at Karooya, are strong advocates of the usage of negative keywords in paid search advertising. The impact it has on the advertising spend cannot be missed. As a result, it is critical to monitor your negative keywords to prevent budget exhaustion.
Get started with Google Ads’ account-level Negative Keyword List
A negative keyword list helps you capture a list of those irrelevant terms that can be applied to multiple campaigns. For Shopping and Performance Max campaigns, this option was previously unavailable. However, with the recent introduction of account-level negative keywords, advertisers can now include negative keywords in these campaigns as well.
How To Use Paid & Organic Search Report From Google Ads
Marketers nowadays want to have a holistic approach to online presence. While it starts with building an organic presence, simultaneously running ads through paid search platform is to ensure the presence is established overall.
Digital Ads Benchmark Report By Tinuiti | Q4 2022 | Key Highlights
Tinuiti, a US-based digital marketing agency, shared its Digital Ads Benchmark Report for Q4, 2022. This report is based on anonymized performance data from advertising programs under Tinuiti management. It gives us insight into quarterly trends across Google, Meta, Amazon and more. Some of the study’s key findings are documented below.
