Many Amazon sellers use Google Ads or Microsoft Ads to drive traffic directly to their Amazon listings. But in some cases, sending visitors straight to Amazon is not ideal. You may want users to first land on your own website before continuing to Amazon.
Posts Categorized: Google Ads Tips
Google Ads Negative Keywords: How to Find and Use Them to Improve Performance?
To optimise your PPC efforts, it’s crucial to review and update your Negative keywords regularly. One effective way to identify new negative keywords is by analysing the Google Ads Search Terms Report.
AI Max Text Customization: How Google Dynamically Changes Search Ad Copy
Google Ads continues to move toward more automated campaign creation and optimization. With AI Max for Search campaigns, advertisers get additional automation layers around targeting, creatives, landing pages, and query matching. One feature that deserves closer attention is Text Customization.
Mastering URL Expansion in Google Search Campaigns
Google’s AI Max enabled campaigns represent a significant shift in how we approach paid search advertising. By leveraging machine learning to automatically expand your reach and optimize performance, these campaigns can deliver impressive results—but only when properly configured and monitored.
Digital Ads Benchmark Report by Tinuiti | Q1 2026 | Key Highlights
Tinuiti’s Q1 2026 Digital Benchmark report shows ad spend rising faster than ad pricing across major platforms. Google, Amazon, Instagram, and YouTube saw growth driven by more clicks and impressions, while AI-powered campaigns like Performance Max and Advantage+ continued to shape results.
