Amazon Attribution helps you identify and attribute sales to the external promotional campaigns for products listed on Amazon. Giving the source its due credit aids in understanding the platforms that work well and providing insight into how to improve the platform to increase conversions.
Posts Categorized: Amazon Ads
Using Amazon Attribution Window to evaluate campaign performance
Attribution credits sales to the ad campaign that led to the successful purchase of your product listed on Amazon. However, there is a time frame within which the sales need to take place after the click on your paid advertisement. Only then will it be attributed to the campaign, allowing you to assess its effectiveness.
Amazon Ads Benchmark Report by Tinuiti | Q1 2022 | Key Highlights
Tinuiti, a US-based digital marketing agency, shared the Amazon Ads Benchmark Report for Q1, 2022. Here are some of the study’s significant conclusions, which are based on anonymized performance data from Amazon programs under Tinuiti management.
How does the attribution tag work on Amazon?
Attribution is the process of identifying the source of a click, in order to assess cross-channel performance. Advertisers that use Amazon attribution can attribute revenue to marketing channels other than Amazon. All of this is done with the help of the attribution tag you set for the products whose conversions you want to track.
Negative Keyword Match Types in Amazon PPC
Amazon Ads is an incredibly successful advertising platform. With such a large number of advertisers opting for it, steps must be taken to improve Amazon campaigns. Adding Negative Keywords is one of these unavoidable actions.
