Posts Categorized: Amazon Ads

Amazon Attribution offers a range of metrics to help you understand the performance of your non-Amazon advertising efforts in driving traffic and sales on Amazon. Here are some key metrics to consider tracking

Amazon advertising provides businesses with a powerful platform to reach millions of potential customers. It also empowers brands to increase visibility, drive traffic, and boost sales in a competitive marketplace.

Launching a successful campaign on Amazon requires careful preparation and planning. Use this pre-campaign checklist to ensure you’re ready to maximize your Amazon advertising efforts:

Tinuiti, a U.S.-based digital marketing agency, has released the Q1 2024 Digital Ads Benchmark Report, which provides key insights into the latest trends across Google, Meta, Amazon, and other platforms. This report is based on anonymized performance data from Tinuiti’s managed advertising programs and highlights several significant findings.

Amazon PPC is a powerful tool for sellers to promote their products directly within Amazon’s search results and product pages. However, navigating the complexities of Amazon PPC requires a deep understanding of its nuances and best practices. In this comprehensive cheatsheet, we’ll delve into the essential strategies and tactics to help you master Amazon PPC… Read more »