Google Ads provides businesses the opportunity to advertise their products or services across Google’s extensive network, including Search, Display, and Video platforms. By developing and managing ad campaigns, businesses can connect with potential customers actively searching for or are interested in their products or services.
Posts Categorized: Amazon Ads
Introducing the Google Ad Preview Tool for Amazon Products
We are excited to announce the launch of the Google Ad Preview Tool for Amazon Products, a powerful new feature designed to streamline the advertising process for Amazon sellers and advertisers. This innovative tool, developed by Karooya, enables users to preview how their Google Ads will appear when promoting Amazon products—making ad optimization easier and… Read more »
Optimizing Google Ads Bids for Amazon Stores: A Step-by-Step Guide
In the competitive landscape of e-commerce, optimizing your Google Ads campaigns to drive traffic to your Amazon store can be a game-changer for your sales strategy. By strategically calculating and adjusting bids based on Return on Ad Spend (ROAS) and Advertising Cost of Sale (ACOS), you can ensure that your advertising efforts are effective and… Read more »
Evaluate and Improve: Your Guide to Amazon’s Post-Campaign Checklist
A thorough post-campaign analysis is essential to ensure the success of your Amazon advertising efforts. This process helps to understand what worked, identify areas for improvement, and plan for future campaigns.
Start Here: Key Metrics to Track on Amazon Attribution
Amazon Attribution offers a range of metrics to help you understand the performance of your non-Amazon advertising efforts in driving traffic and sales on Amazon. Here are some key metrics to consider tracking
