For Amazon sellers advertising on Google Ads and Bing Ads, achieving consistent performance can feel like navigating a maze. A significant challenge lies in the inability to send conversion data from Amazon back to these ad platforms. This limitation makes native automated bidding strategies such as Maximize Conversions or Target ROAS, ineffective since they rely on… Read more »
Posts Categorized: Amazon Ads
How Amazon Sellers Can Use Affiliate Marketing to Promote Their Products and Store
Tracking the performance of your marketing campaigns is crucial for optimizing your efforts and Amazon Attribution provides a robust solution to measure the impact of external traffic on your product pages and storefront. This post delves into the step-by-step process of creating effective attribution links, guidelines for choosing the right URL formats, and strategies to… Read more »
Google Ads for Amazon Products: Ad Copies & Ad Extensions
This blog post will focus on crafting effective ad copies and utilizing ad extensions to maximize the performance of Google Ads campaigns for Amazon products. It builds on the previous posts that covered campaign structure and keyword strategies.
Google Ads for Amazon Products: Keywords & Search Terms Guide
In this post, we dive into how to effectively use keywords and search terms when promoting Amazon products with Google Ads. Keywords are essential for targeting the right audience, driving relevant traffic, and maximizing ad performance. Here’s a comprehensive guide to optimizing keywords and search terms in your Google Ads campaign for Amazon products.
How Amazon PPC Data Can Revolutionize Your Product Listings?
Amazon PPC data can be used by sellers to promote their products on Amazon platform. This data can give you insight into ad’s performance and allow sellers to make informed decisions to improve their ad campaign and product listing.
