Managing a paid search campaign manually becomes quite challenging as it requires time and effort. Automating some of those repetitive tasks with the a PPC automation tools can help shed some of that burden.
Posts Categorized: Amazon Ads
What is a Good ACoS for Amazon?
ACoS (Advertising Cost of Sales) is a great matric to scale if your Amazon PPC efforts are satisfactory. But the question comes in mind, what would be the good ACoS to know that we have done the job well.
Negative Keywords Tool Now Supports Sponsored Brand Campaigns
We launched the Negative Keywords Tool for Amazon Ads roughly 2 years back. Now, with negative keywords available for Sponsored Brand campaigns, we have updated our tool with the same.
Announcements that Impacted Amazon Advertisers in 2019
Amazon is soaring high in the digital world, updating its advertising platform with new features that enables advertisers to reach the right audiences and grow business. The year 2019 was quite thrilling for Amazon as it extended its reach to new countries and developed new targeting options.
Negative Phrase vs Negative Exact Match Type in Amazon Ads
Negative keywords is an important and essential component of a PPC account. It curtails unwanted budget spend and improves the quality of traffic.
