When running Google Ads for Amazon products, precise campaign targeting is crucial for reaching the right audience and maximizing your return on ad spend (ROAS). Amazon sellers face unique challenges, such as limited conversion tracking and no direct access to customer data. This makes it even more important to optimize your targeting strategy to ensure… Read more »
Posts Categorized: Amazon Ads
Avoid These Google Ads Pitfalls When Promoting Your Amazon Store
Promoting your Amazon store through Google Ads is a powerful strategy to drive targeted traffic and increase sales. This combination offers a dynamic way to grow your brand, enhance visibility, and boost conversions. and maximise sales opportunities.
Digital Ads Benchmark Report by Tinuiti | Q4 2024 | Key Highlights
The Q4 2024 Benchmark Report from Tinuiti reveals the latest trends shaping digital advertising. Leveraging anonymized campaign data, the report provides a platform-by-platform breakdown—including Google, Meta, and Amazon—helping brands stay ahead in a competitive landscape.
Case Study: Optimizing Google Ads for Amazon Sellers with Portfolio Bidding
For Amazon sellers advertising on Google Ads and Bing Ads, achieving consistent performance can feel like navigating a maze. A significant challenge lies in the inability to send conversion data from Amazon back to these ad platforms. This limitation makes native automated bidding strategies such as Maximize Conversions or Target ROAS, ineffective since they rely on… Read more »
How Amazon Sellers Can Use Affiliate Marketing to Promote Their Products and Store
Tracking the performance of your marketing campaigns is crucial for optimizing your efforts and Amazon Attribution provides a robust solution to measure the impact of external traffic on your product pages and storefront. This post delves into the step-by-step process of creating effective attribution links, guidelines for choosing the right URL formats, and strategies to… Read more »
