2 years after the opt-in option for close variants in Exact Match and Phrase Match keywords was updated, a recent announcement intends to open Exact Match keywords to more search queries. This new change includes rewording and reordering of your exact match keywords, making exact match less restrictive.
Posts By: Kirti
Review Your Landing Page Experience & Improve Quality Score
Improving Quality Score can be a tedious task if you are not sure of what to improve and how. As known, the major contributors to determine the QS are CTR, landing page experience and ad relevance.
Weekly PPC News – Guide to Test Voice Search via PPC, Bing Ads Editor supports eCPC & more
This week’s ppc news covers insights from PPCers about the new Exact Match update announced by Google last week, what advertisers should see coming and how to stay prepared without getting much affected.
AdWords ‘Expanded Text Ads’ Excel Ad Template
Update on 26th December, 2018 – The Expanded Text Ads template now supports the 3rd headline and 2nd description, as per changes announced this year. Standard Ads is a thing of the past now. Expanded Text Ads is the new ad format that offers more real estate to advertisers. The transition phase is over… Read more »
Weekly PPC News – Close Variants to Include Rewording of Exact Match, GDN Location Extension and more
A major announcement by Google was made this week, wherein the role of close variants will be expanded for exact match keywords. How this will impact the PPC space will be witnessed when the change is released, however opinions are pouring in. This and more covered in this week’s PPC news recap.
