This Week’s PPC news covers the key things to check with your Facebook account, Amazon’s shifting its focus to Google Shopping, targeting high net-worth individuals in AdWords, psychological principles to improve ad messaging and more.
Posts By: Kirti
Weekly PPC News – New Reporting Feature in Bing Ads, Link Checker Script & more
Recap of last week’s PPC news. Explore about responsive ads, Bing Ads new remarketing feature and account summary reporting, script to identify broken links in Facebook and more.
What message to add in AdWords message extension?
The new message extension has opened the prospect to reach out to audience that prefer the mode of messaging over calling or who are just scrutinizing a marketer and the business offering before taking the final plunge.
Weekly PPC News – Ad Customizers with IF and Default Values, Bing Ads ECPC and more
Here is the last week’s recap of PPC posts that discusses about competitive strategies to build for your search and organic actions, Bing Ads ECPC, new AdWords experience, Negative Keywords. Learn about all this and more in this post.
Mobile Marketing & Measuring its Success
Building on the micro-moments is what Google’s focus point was during their keynote session last year. The prospect of mobile marketing was speculated to be humongous along with a recurring deterrent – How to measure mobile success?
