Advertisers vie to get the clicks that translate into valuable conversions. To optimize your ads for conversions, tracking the source of clicks or conversion is of great help. Google lets you set up tracking parameters in your URL to determine the source with what they call ValueTrack Parameters.
Posts By: Kirti
Weekly PPC News – AdWords Price Extension Impact, Using If Function & more
This week’s ppc news recap covers about the new google customer reviews, study on how Facebook users perceive the ads, using location bid adjustment in Bing Ads, troubleshooting your Dynamic Remarketing ads and more.
Raise Your Quality Score With Our AdWords Script
Google ensures users get to see relevant ads and not the ones for which advertisers pay most. To make sure that this objective is met, quality score play a pivotal role. But tracking down your quality score for individual keywords might be utterly time consuming. To simplify the process, we have an AdWords Quality Score… Read more »
Top PPC News – Q1 2017
From making price extensions available on all devices to expanding the reach of exact match keywords, from a script to help you manage bids by keyword match type to a free tool for tracking your message extension conversion. This quarter saw some groundbreaking announcements, expert tips, guide to gear advertisers for the year ahead.
Weekly PPC News – AdWords Releases Five New Ad Extensions, DSAs Made More Effective & more
Google is taking actions to ensure brand safety for advertisers, Bing Ads monthly budget is scheduled to migrate to daily budgets this month, new ad extensions released by AdWords, experts talk about exact match type and more discussed in this week’s PPC news.
