A negative keyword list helps you capture a list of those irrelevant terms that can be applied to multiple campaigns. For Shopping and Performance Max campaigns, this option was previously unavailable. However, with the recent introduction of account-level negative keywords, advertisers can now include negative keywords in these campaigns as well.
Posts By: Kirti
How To Use Paid & Organic Search Report From Google Ads
Marketers nowadays want to have a holistic approach to online presence. While it starts with building an organic presence, simultaneously running ads through paid search platform is to ensure the presence is established overall.
What’s Different With Negative Keywords in Smart Campaigns?
Smart Campaign requires little setup or maintenance and can be created within minutes. However, that might just not be it. There are certain areas that might need advertisers’ intervention. Negative Keywords are one of these crucial elements that need work and upkeep.
[New Product] Announcing Our Negative Keywords eBook
Negative keywords are crucial, and we at Karooya can’t emphasize that enough. We say this not because we have a solution for it; but because we also know how it affects how much money you spend on your search ad campaign. We thus decided to create a helpful resource that advertisers who have just started… Read more »
How Close Variants Impacted Overall Spend In 2022?
A year ago, we examined close variant data to see the effect it had on Google Search Ads’ overall performance. We were able to conclude that adding the close variants had a substantial influence on CPA and contributed to shelling out a sizable portion of the advertising cost.
