Bunch of AdWords Scripts shared to help advertisers copy campaign audience across multiple campaigns, to help identify performing and poor ads from your AdWords account and to pause or enable your campaigns when there is a considerable price difference between yours and competitors price. All these scripts and more PPC news in this week’s recap.
Posts By: Kirti
Expanded Text Ads Truncation and How It Affects Your Ad Message?
With the launch of Expanded Text Ads, Google Ads and Bing Ads gave more room to the ad messaging. However with the additional space, there is a possibility of your ad messaging being truncated for certain device types. This is done to improve the user’s search experience. Whether you ad will be truncated or not… Read more »
Weekly PPC News – AdWords A/B Testing is Alive, Why Google Shopping Yields Smaller Orders & more
In this week’s PPC News experts share their views on why advertisers must make business decisions for their AdWords campaigns. At what all places Google is taking over decision making and how advertisers must decide whether to do things on their own or let the system decide.
Top Bing Ads Search Parameters That You Should Track
Tracking the source of clicks is made easier in Bing Ads by using URL parameters. Much like AdWords, adding the desired parameters to your tracking template captures information about the device type, network, match type, ad group and more.
Top Google AdWords Search Parameters You Should Track
Advertisers vie to get the clicks that translate into valuable conversions. To optimize your ads for conversions, tracking the source of clicks or conversion is of great help. Google lets you set up tracking parameters in your URL to determine the source with what they call ValueTrack Parameters.
