Your bids determines the amount you are willing to pay for a click on your ad, impression of your ad or conversions from your ad. Depending on what your business objective is and what you want your ads to do helps you decide where you should bid.
Posts By: Kirti
How to Set Up Target CPA Smart Bidding For Your Google Ads Campaign?
Target CPA bidding strategy lets you set your bid to drive more conversions from your campaign. Based on historical data of your conversions, Google Ads determines through its algorithm which click is a prospect and which not. Accordingly the bids are tweaked to show your ad for instances with higher probability to convert.
Weekly PPC News – Changes to Ad Rank Threshold, Google I/O 2017 and more
This Week’s PPC News captures the updates made by Google, where they announced new innovations for developers during their I/O session, new columns added for Quality Score reporting. Other articles include tips to make audience list more effective, Facebook features announced in 2017 so far and more.
How To View Your Keyword’s Close Variants in AdWords?
In 2014, Google removed the option to opt-in/ out of close variants for exact and phrase match keywords. A recent announcement allowed Exact match keywords to trigger ads for relevant reordering and rewording of your keyword. These changes made exact and phrase match types less restrictive than earlier. However, it also in a way opened the window… Read more »
Weekly PPC News – Bing Ads To Remove Support For Standard Ads, Track AdWords Experiments Performance and more
In this Week’s PPC News learn about when Bing Ads is set to withdraw all support to Standard Text Ads, LinkedIn matched Audience, tracking AdWords Experiments Performance, beta AdWords Dashboard and more.
