A year back, Google announced their new ad format, Expanded Text Ads. Following that announcement, we launched the Expanded Text Ad Preview Tool to help advertisers create ads in the new format, share the ads and review it.
Posts By: Kirti
9 Quirks of AdWords Experiments That You Should Know
AdWords Experiments helps advertisers do Campaign A/B testing without making changes to the original campaign. If you have tried it out, then you know the perks of it. But there are a couple of aspects unknown yet important to know, for successful execution.
Weekly PPC News – Maximize Conversions Smart Bidding Strategy, Crack Facebook B2B Code and more
Understand the impact of bidding as per device type, how keywords will work alongside audience targeting as important targeting options, working up the ladder with Similar Audiences and more covered in this Week’s PPC News recap.
Top PPC News – May 2017
Missed out on top PPC posts published in the month of May? Here’s a quick recap of what was trending. Google Marketing Next introduced some new features to optimize campaign productivity, AdWords script to test your experiments, new columns introduced to measure quality score metrics and more news covered in this month’s recap of Top PPC News.
How To Run A/B Testing with AdWords Experiments – Step-by-Step Guide
It might be a difficult decision to tweak an active campaign delivering a consistent performance. You do not wish to disrupt the current flow, yet have a set of changes that ‘could’ optimize the campaign performance. Campaign Drafts and Experiments or AdWords Experiments helps you to conduct split testing to test your changes while keeping… Read more »
