Bing Ads updates desktop bid adjustments and announced in market, custom audience (pilot stage), learn about using AdWords Scripts, how the ad rank change (to be rolled out in coming months) is impacting bid estimates, learn about Facebook Lookalike audiences and more in this week’s PPC News recap.
Posts By: Kirti
Broad Match Modifier Examples
[Update as of 14th July 2021] – Starting in late July, advertisers will no longer be able to create new broad match modifier keywords. Read about the update here.
How To Outrank AdWords Competitors With Target Outranking Share?
[Update as on 18 October, 2019] – Target Outranking Share and Target Search Page Location bidding strategies have been discontinued from June, 2019.
Weekly PPC News – Stages of PPC Account Restructuring, Updated Expanded Text Ads Tool and more
Google AdWords updated its targeting by removing the option to target universities and airports, learn about the 5 stages that your PPC account progresses to, study the analysis drawn from a study conducted on 612 AdWords ads to determine the constituents of creating a good ad. All this and more in this Week’s PPC News.
[Product Update] Expanded Text Ads Preview Tool Upgraded
A year back, Google announced their new ad format, Expanded Text Ads. Following that announcement, we launched the Expanded Text Ad Preview Tool to help advertisers create ads in the new format, share the ads and review it.
