Missed out on top PPC posts published in the month of June? Here’s a quick recap of what was trending. Desktop bid adjustment updated in Bing Ads, Maximize Conversions (a new smart bidding strategy) launched by AdWords and more news covered in this month’s recap of Top PPC News.
Posts By: Kirti
How to Get Your Ad in First Position on Google?
On Google, getting your ad in the first position for keywords relevant to your businesses, not only increases the chances of getting clicks but builds top-of-mind recall for your brand and product.
AdWords Negative Keyword Match Types – Best Practices
Negative keywords restricts your ad from showing for irrelevant search queries. But, when your ad will be triggered is decided by what negative keyword match types you choose.
Weekly PPC News -About Maximize Conversion Bidding Strategy, Using Quality Score Historical Data and more
Bing Ads Editor updated with improved advertiser experience, know which settings to re-evaluate for your remarketing campaign, how the exact match close variant change has impacted the PPC space and more in this week’s PPC News recap
AdWords A/B Testing with Experiments
AdWords A/B testing or split testing helps test and evaluate your campaign with an alternate set of settings. This is possible with AdWords Experiments that lets advertisers make changes without altering the existing campaign.
