Missed out on top PPC posts published in the month of July? Here’s a quick recap of what was trending. AdWords call bid adjustments announced, remarketing to YouTube viewers, Bing Ads campaign planner to be replaced with Keyword Planner, LinkedIn Website Demographics released to understand your audience and more news covered in this month’s recap… Read more »
Posts By: Kirti
Weekly PPC News – AdWords Call Bid Adjustments, LinkedIn Website Demographics and more
This week’s PPC News captures the announcement about the new call bid adjustments, transitioning from PPC to Facebook ads, the importance of SKAGs, automated bidding strategy in Bing Ads, Facebook and AdWords and more.
Google Ads Search Campaign Checklist
While creating new search campaign, advertisers must do a quick sanity check. It helps cover up any bloopers and unblock any potential opportunities that were unseen while creating the campaign.
Weekly PPC News – AdWords Showcase Shopping Ads released, New LinkedIn Features and more
Here is a recap of the last week’s PPC news that covers the Digital Marketing Report for Q2, 2017, about the new Showcase Shopping ads in AdWords, quality score myths and facts, endless possibilities of Facebook Live Ads (still in beta) and more.
Brand Safety with Negative Keywords in AdWords Search Campaigns
We have been discussing about the evolving digital space which offers opportunities to connect with a wide spectrum of audience. But with this evolution comes a downside, which is the risk of losing brand authenticity by getting positioned alongside offensive content or showing your ad on brand-unsafe inventory.
