We have been discussing about the evolving digital space which offers opportunities to connect with a wide spectrum of audience. But with this evolution comes a downside, which is the risk of losing brand authenticity by getting positioned alongside offensive content or showing your ad on brand-unsafe inventory.
Posts By: Kirti
Key Highlights From Merkle Q2, 2017 Digital Marketing Report
Merkle released its Digital Marketing Report for Quarter 2, this week. We elaborate some of the key findings from the report in this post.
Weekly PPC News – Remarket To YouTube Viewers, Script To Find Duplicate Ads and more
Now you can create remarketing Lists of YouTube views and channel interactions, learn about keyword based pathway, get the AdWords Script to identify duplicate ad messaging in your account, learn about the metrics to measure AdWords performance and more in this Week’s PPC News recap.
Weekly PPC News – New Bing Ads Keyword Planner, AdSense Native Ads and more
This week’s PPC News roundup accounts the sunsetting of Bing Ads campaign planner, script to simplify your AdWords reporting, creating actionable reports, how to stay creative while creating your text ads, biggest trends in PPC in 2017 and more.
How To Make Bulk Changes To Final URL with AdWords Editor
Have a new landing page that you wish to add to your active ads but do not want to delete that ad? Here is how you can make bulk edits to your existing set of ads in AdWords Editor.
