Julie F Bacchini recently hosted a discussion among PPC professionals, who shared their perspectives on the evolving landscape of Tracking, Targeting, and Attribution within the PPC industry. The participants engaged in conversations about their current areas of focus and outlined their strategies for addressing and equipping themselves for the upcoming months. Below is a screenshot… Read more »
Posts By: Kirti
8 Ways Small Businesses Can Benefit from Pay-Per-Click
Small businesses often hesitate to invest in marketing initiatives, fearing that it may drain their limited budget. By adopting a strategic approach, businesses can unlock the potential of specific marketing options to achieve exceptional results. One such marketing option is PPC.
Challenge of Rising CPAs with Google’s AI-Powered Broad Match Recommendations
Brainlanbs’ recent report explored the usage of Google’s Auto Applied Recommendations to leverage the potential of broad match keywords. Despite the supportive results, it becomes imperative to incorporate negative keywords when using broad match keywords due to the possibility of an increase in CPAs.
Testing bidding strategies with Google Ads experiments
Testing bidding strategies with Google Ads experiments can help advertisers determine the most effective approach for achieving their advertising goals. Having a good understanding of the bidding strategy that works for your campaign can contribute to achieving a higher return on ad spend.
Using ChatGPT to identify Negative Keywords for your paid search campaign
Using ChatGPT to generate suggestions for negative keywords could save time and effort compared to manually researching and selecting negative keywords. Although ChatGPT utilizes advanced machine learning algorithms to generate relevant negative keyword ideas, it may not account for the most current or industry-specific keywords that could impact your campaign’s performance.
