[Update as of 14th July 2021] – Starting in late July, advertisers will no longer be able to create new broad match modifier keywords. Read about the update here.
Posts By: Kirti
[Transcript] SEM Insider Insight – The Importance of Ad Testing With Brad Geddes
Last month, Brad Geddes, Co-founder, AdAlysis led a discussion with host Frances Donegan-Ryan during the podcast series presented by Bing Ads. The topic of discussion was understanding the importance of ad testing. To listen to the podcast click here.
Weekly PPC News – New AdWords Dashboard, Facebook Relevance Score and more
Learn about the recent announcements made by Facebook, AdWords new reporting dashboard to be rolled out in coming weeks, the features in Bing Ads not to be missed, Google shopping features to put to practice this holiday season and more insightful articles captured in this Week’s PPC News recap
A/B Testing Landing Page For Your PPC Activities
Selecting the right Landing Page ensures that your PPC campaign gets the closure you are aiming for. A campaign’s performance is determined on analyzing the key metrics. Digging deep into what and what is not driving results can help optimize the performance. Landing Page is one such important contributor in determining how your campaign excels. But… Read more »
Weekly PPC News – Bing Ads Remarketing Bid Adjustments, AdWords Shopping Ads in New Countries and more
Google’s Shopping Ads have expanded its reach to more countries, Bing’s remarketing bid adjustments to help advertisers adjust bids according to audience lists, showing your ads on Google Maps, Facebook custom audience updated options available to advertisers and more in this week’s PPC News recap.
