Selecting the right Landing Page ensures that your PPC campaign gets the closure you are aiming for. A campaign’s performance is determined on analyzing the key metrics. Digging deep into what and what is not driving results can help optimize the performance. Landing Page is one such important contributor in determining how your campaign excels. But… Read more »
Posts By: Kirti
Weekly PPC News – Bing Ads Remarketing Bid Adjustments, AdWords Shopping Ads in New Countries and more
Google’s Shopping Ads have expanded its reach to more countries, Bing’s remarketing bid adjustments to help advertisers adjust bids according to audience lists, showing your ads on Google Maps, Facebook custom audience updated options available to advertisers and more in this week’s PPC News recap.
Google Ads Audit Template
Auditing your Google Ads account helps uncover improvement areas that can help boost up your campaign performance. But, of the many features and settings, which are those key tasks that need to be reviewed again and again? In this post we share a handy Google Ads Audit Template that can help make your auditing flow… Read more »
Weekly PPC News – New Shopping Ad Reporting, AdWords Updates Ad Rotation and more
Google updates the Shopping ads with two new metrics -product status and absolute top impression share, starting late Spetember Ad Rotation to show only two options, learn about using ad customizers based on user’s location, what KPI’s to set for your PPC campaign and more in this Week’s PPC News recap.
Top PPC News – August 2017
Missed out on top PPC posts published in the month of August? Here’s a quick recap of what was trending. AdWords updates ad extension display for mobile, Bing Ads introduces labels all across, AdWords ad rotation is scheduled to be updated to only two settings, Landing pages page to be available in the new AdWords… Read more »