Missed out on top PPC posts published in the month of November? Here’s a quick recap of what was trending. Learn about LinkedIn Audience Insights, scale your paid advertising strategies for the holiday season, AdWords launches innovative features for the holiday peak time and more news covered in this month’s recap of Top PPC News.
Posts By: Kirti
Creating Target CPA Experiment in AdWords
Taking the decision to try out an alternate bidding strategy might be a difficult step to take, especially when the certainty of consistency in performance is not known. In such a case, it is a better option to first test how the change will impact the overall performance. AdWords Drafts & Experiments helps advertisers test… Read more »
Weekly PPC News – New AdWords Editor Version 12.2, What Holiday Shoppers Are Looking For and more
Holiday season strategies was the top topic of discussion the last week. Here are the articles that discuss about bid estimates during holiday season, making your AdWords account profitable while growing it simultaneously, new controls on automated bidding introduced by Bing Ads and other posts captured in this Week’s PPC News Recap.
How To Improve Impressions in AdWords?
For businesses to increase the chances of generating more clicks from their ads, they need to improve the number of times the ad appears for a search query result. Impressions is directly proportional to the clicks received, so ensuring that you make your ad show successfully for all relevant user queries directly impacts the clicks.
Weekly PPC News – AdWords Introduces Promotion Extension, Ad Variations and more
With new innovations now available in the new AdWords interface, advertisers can plan their holiday campaigns better, learn how to grow your local business globally, using landing page report to access the performance of your mobile landing pages and more in this week’s PPC News recap
