Amazon PPC is a powerful tool for sellers to promote their products directly within Amazon’s search results and product pages. However, navigating the complexities of Amazon PPC requires a deep understanding of its nuances and best practices. In this comprehensive cheatsheet, we’ll delve into the essential strategies and tactics to help you master Amazon PPC… Read more »
Posts By: Kirti
Behind the Curtain: Insights into the Factors Affecting Google Ads Quality Score
Quality Score is a crucial concept in Google Ads, but it can sometimes feel shrouded in mystery. This post aims to shed light on what Quality Score is, how it impacts your campaigns, and most importantly, what you can do to improve it. We’ll draw on established principles and publicly available information to empower you… Read more »
Key Update: Google’s Trademark Bidding Judgement in India
The Supreme Court of India has recently dismissed an appeal filed by MakemyTrip Limited (MMT) against Google LLC. MMT had challenged Google’s practice of allowing competitors, like Booking.com, to use MMT’s trademarks (“Makemytrip” and “MMT”) as keywords in Google Ads.
Reduce Wasted Spend: Your Negative Keywords FAQ Handbook
Negative keywords play a crucial role in optimizing Google Ads campaigns, ensuring budget efficiency and targeted reach. However, navigating their intricacies can be challenging. This comprehensive guide tackles questions around negative keywords, with clear and concise answers for better understanding.
Adding campaign name and ad group name in bulk as custom parameter
For marketing professionals managing extensive campaigns and ad groups, accurately attributing traffic sources can be a complex challenge. This blog post explores a valuable technique: bulk adding campaign and ad group names as custom parameters, that will help you gain immediate efficiency and unlock deeper data insights to optimize your campaigns. In this post, we… Read more »
