Posts By: Kirti

Smart Bidding in Google Ads is an automated bidding strategy that utilizes machine learning and historical data to optimize bidding decisions. Smart Bidding empowers advertisers to make real-time, data-driven bidding decisions that maximize conversions and ROI. In this dynamic landscape, an automated approach that adapts to user behavior and campaign objectives ensures that advertisers allocate… Read more »

Performing a PPC (Pay-Per-Click) audit for your competition is a valuable exercise to gain insights into their strategies, identify strengths and weaknesses, and inform your own PPC strategy.

Segments in Google Ads are crucial for refining your advertising strategy. This granular data it provides empowers advertisers to make informed decisions, optimize targeting, and maximize ROI by tailoring your approach to various audience segments.

Single Keyword Ad Groups (SKAGs) have long been recognized as a powerful strategy in pay-per-click (PPC) advertising. It is a Google Ads bidding strategy that focuses on creating and managing individual ad groups for each keyword allowing advertisers to target their ads more precisely and improve their click-through rate (CTR).

When creating and managing Google Ads, it’s crucial to avoid certain advertising mistakes that can hinder your campaign’s effectiveness. Reviewing and adjusting certain default settings will ensure optimal performance and avoid potential pitfalls. To ensure optimal performance and avoid potential pitfalls, it is imperative to thoroughly review and make necessary adjustments to certain default settings.