Learn about using event tracking audiences, voice search as a solution for advertisers in 2018, auditing a low performing account, why Bing Ads is a must-have in your PPC strategy, new forms of automation that can be applied to your AdWords account and more in this week’s PPC news recap.
Posts By: Kirti
[UPDATE] Specify Language In Our AdWords Script For Duplicate Keywords
Two years back, we developed an AdWords Script that helped advertisers identify duplicate keywords as well as close variants. Today we have updated the script to let advertisers specify their preferred language and generate the list of duplicate keywords in that language.
Using The Search Terms Report In New AdWords UI
Whether the new AdWords interface offers an improved experience is yet to be determined as advertisers are still switching between old and the new U/I. The new interface has been made accessible since October last year. For advertisers well verse with the old platform, finding the daily managed tasks might get a little taxing.
Weekly PPC News – B2B Facebook Advertising Strategy, AdWords Scripts For Smart Bidding and more
As year 2018 starts, PPC managers are gearing up for a year filled with rising expectations and deliverables. Here are some of the top posts from last week, that guide advertisers to set up PPC goals for 2018, how B2B advertisers can create a successful Facebook campaign, opinions of search marketers on the daily budget… Read more »
Bing Ads Account Audit Checklist
As much as creating and managing your PPC account important, so is auditing it to improve performance and review settings that might need to be changed. Here is a general list of options that you can revisit while conducting your Bing Ads account audit.
