Facebook ad metrics to display labels with details about the metric, using AdWords Smart Display campaign, the future of audience targeting, improving AdWords strategy for your eCommerce setup, AdWords Keyword Planner in the new UI and more in this week’s PPC News recap.
Posts By: Kirti
PPCChat | Client Communications | Feb 20, 2018
This week’s PPCChat session was hosted by Julia Vyse and the discussion was about communicating with clients, attending to their queries, making clients understand the intricate performance metrics, biggest challenge faced while interacting with clients and more.
Weekly PPC News – Labels For DSAs in Bing Ads Editor, Google’s AMP Project Year Review and more
Bing Ads Editor adds labels for DSAs, using AdWords new Overview page, the importance of local search ads for locally competitive businesses, new ad guidelines to comply with to avoid Chrome’s ad blocker, twitter to lay emphasis on optimizing their platform this year too and more in this week’s PPC News recap.
Common Negative Keyword Mistakes To Avoid Making
Making mistakes is human, but not correcting is definitely ignorance. For a PPC advertiser, the importance of negative keyword is unmatched. Its usage and application is critical for optimal performance.
PPCChat | New AdWords UI | Feb 13 , 2018
This week’s PPCChat session was hosted by Kirk Williams and the discussion was about the new AdWords interface, tour into the features with PPCChat participants sharing their views about it, what they like or dislike in the interface and more.
