Keyword Cannibalization happens when a search query is matched to more than one keyword(s). It results in the matching keywords competing with each other. Depending on the Quality Score and bid of the keyword, Google then ascertains which ad to show. Such a scenario leads to uncertainty in determining whom to consider as the one… Read more »
Posts By: Kirti
Weekly PPC News – Facebook Ad Metrics Labels, AdWords Keyword Planner in New UI and more
Facebook ad metrics to display labels with details about the metric, using AdWords Smart Display campaign, the future of audience targeting, improving AdWords strategy for your eCommerce setup, AdWords Keyword Planner in the new UI and more in this week’s PPC News recap.
PPCChat | Client Communications | Feb 20, 2018
This week’s PPCChat session was hosted by Julia Vyse and the discussion was about communicating with clients, attending to their queries, making clients understand the intricate performance metrics, biggest challenge faced while interacting with clients and more.
Weekly PPC News – Labels For DSAs in Bing Ads Editor, Google’s AMP Project Year Review and more
Bing Ads Editor adds labels for DSAs, using AdWords new Overview page, the importance of local search ads for locally competitive businesses, new ad guidelines to comply with to avoid Chrome’s ad blocker, twitter to lay emphasis on optimizing their platform this year too and more in this week’s PPC News recap.
Common Negative Keyword Mistakes To Avoid Making
Making mistakes is human, but not correcting is definitely ignorance. For a PPC advertiser, the importance of negative keyword is unmatched. Its usage and application is critical for optimal performance.
