Ever since Google upgraded the Traditional Text Ads to Expanded Text Ads, advertisers have greatly benefited with the additional real estate by offering more information about their product/ service.
Posts By: Kirti
Weekly PPC News – AdWords Parallel Tracking Deadline Set, Structured Snippets in Bing Ads Editor and more
Learn about the new features added in Bing Ads Editor, Parallel tracking to be set by end of this year, newer version of Facebook Ad Reporting, creating MSN audience ads, about the AdWords distance report, optimizing mobile ad copy and more in this week’s PPC News recap.
How Are Google Ads Negative Keywords Different From Keywords?
The nature in which the Negative Keywords functions varies from the bidded keywords. They have separate objectives and hence need to be handled efficiently as they are the key triggers for a sustainable ppc performance.
PPCChat | PPC Potpourri | May 16, 2018
This week’s PPCChat session was hosted by Robert Brady and the discussion was about various topics such as Amazon advertising, the new AdWords interface, automation and more.
Key Highlights From Merkle Q1, 2018 Digital Marketing Report
Merkle released its Digital Marketing Report for Quarter 1, 2018 last month. We elaborate some of the key findings from the report in this post.
