Google rolled out its new Google Ads UI in October 2017. Ever since there has been receiving mixed opinions from advertisers all across the globe. Though transitioning from the old to the new version might take time, we look into some of the new and updated features that sure are worth trying
Posts By: Kirti
How to Apply Shared Negative Keyword List to Multiple Campaigns in New AdWords UI?
Negative Keywords List is one way to optimize your AdWords campaign. It reduces the task of individually assigning common negative keywords to multiple campaigns. You can simply create a list of such campaign-centric keywords and assign them with one click. Here is more detail about it.
Things To Keep In Mind When Using Broad Match Negative Keywords
Broad match negative keywords behave much like the bidded broad match keywords. However, the intent here changes. Broad match negative keywords aim towards restricting as many search queries as possible.
Weekly PPC News – Using Facebook Click-to-Messenger Ads, Attribution Changes Coming To AdWords
Learn about attribution in Google AdWords, using Facebook’s click-to-messenger ads, screencap of latest PPCChat session, importance of analysing your Facebook advertising activities, effectively choosing keywords for your B2B campaigns and more in this week’s PPC News recap.
List of All ValueTrack Parameters in Google Ads
Using a tracking template in your URL lets advertisers track down key parameters defined under ValueTrack Parameters or any other Custom Parameter that advertisers would wish to customize as per their requirements.
