[Update as on 11th June, 2020: This post has been updated with images according to the new Google Ads Interface] In the highly competitive PPC space, it is your bid that helps your ad from showing at an appropriate place and time. Though not the sole component of generating traffic, it is the first… Read more »
Posts By: Kirti
PPCChat | PPC For Beginners | May 23, 2018
This week’s PPCChat session was hosted by Azeem Ahmad and the discussion was about experiences of PPC experts as beginners, the changes they have seen since they started, learning resources and more.
[PRODUCT UPDATE] More Ad Extensions in ETA Preview tool
Ever since Google upgraded the Traditional Text Ads to Expanded Text Ads, advertisers have greatly benefited with the additional real estate by offering more information about their product/ service.
Weekly PPC News – AdWords Parallel Tracking Deadline Set, Structured Snippets in Bing Ads Editor and more
Learn about the new features added in Bing Ads Editor, Parallel tracking to be set by end of this year, newer version of Facebook Ad Reporting, creating MSN audience ads, about the AdWords distance report, optimizing mobile ad copy and more in this week’s PPC News recap.
How Are Google Ads Negative Keywords Different From Keywords?
The nature in which the Negative Keywords functions varies from the bidded keywords. They have separate objectives and hence need to be handled efficiently as they are the key triggers for a sustainable ppc performance.
