How To Evaluate Google AdWords Performance?

Posted by & filed under Google Ads Tips.

Knowing how your PPC campaign is performing helps shape it up for a consistent performance. There are many ways to get started with it. In this post we discuss the key performance triggers and how to pull out the information.

PPCChat | PPC Problem Solving | June 5, 2018

Posted by & filed under PPCChat.

This week’s PPCChat session was hosted by Julie F Bacchini and the  discussion was about the common PPC problems faced, strategies to tend the issues, the most challenging issues PPC experts have faced, what approach they adopted and tactics required for problem solving in your PPC career. 

Monthly Roundup | Top PPC Posts – May, 2018

Posted by & filed under PPC Roundup.

Missed out on top PPC posts published in the month of May? Here’s a quick recap of what was trending. Learn about the new features in AdWords Editor Ver 12.3, Bing Ads MSN audience network, enhanced Facebook Analytics, In-market audiences now available to Bing advertisers in US market, AdWords new UI fully rolled out and more… Read more »

Automated Bidding Options Available in Bing Ads

Posted by & filed under Microsoft Ads.

Clearly Bing Ads has ensured not to miss out on what is being offered on their competitor platform, AdWords. One of such features is AI driven Automated Bidding. It has been their focus area since 2016 with the launch of Enhanced CPC, followed up with Maximize Clicks the last year. Earlier this year they further expanded… Read more »