AdWords Experiments is a resourceful feature with which advertisers can perform A/B testing to test their campaign settings without actually modifying it. It is most useful in campaigns that have been running for a while and to which making changes are a big decision to make.
Posts By: Kirti
PPCChat | Beginners Guide to PPC | July 24, 2018
This week’s PPCChat session was hosted by Natalie Barreda where helpful tips were shared both by veterans and PPCers new in the PPC space. The discussion ranged from what got them into PPC, advice they would give to other in this field, traits they look for in entry-level employees, personal experiences and more.
Key Highlights From Merkle Q2, 2018 Digital Marketing Report
Merkle released its Digital Marketing Report for Quarter 2, 2018 last week. We elaborate some of the key findings from the report in this post.
Weekly PPC News – Merkle Q2 Digital Marketing Report, Local Business PPC and more
Learn about the how Amazon is becoming a growing advertising platform, using Faceook rules for your campaigns, all about Dynamic Search Ads, responsive search ads character limits, how to grow conversions from your local business and more in this week’s PPC News recap.
Responsive Search Ads Character Limits
Responsive Search Ads, is hugely awaited to be released from its beta stage and made available to advertisers across the globe. Here is a look into what character limits this new ad format has to offer and how it is a great opportunity for advertisers to display some useful piece of information in their ads.
