This week’s PPCChat session was hosted by Heather Cooan. PPC experts discussed about managing PPC and non PPC channels to target full funnel, using data from PPC, marketing to customers via PPC and more.
Posts By: Kirti
Exact Match Close Variants Sees Yet Another Change
After including rewording and reordering to the exact match keywords last year, Google Ads announced changes to close variants of exact match keywords last week that allows similar terms matching.
Weekly PPC News – Expanding Exact Match Close Variants, Bing Ads New Reporting Enhancements and more
Gear up for this week, with a quick recap of top PPC news from last week. Google expands exact match close variants by allowing implied words too, misleading ad experience restricted, Facebook revamps their Canvas ads, Bing brings in new reporting enhancements and more in this week’s ‘Weekly PPC News’.
ITP 2.0 – Dealing With This Change In Your Bing Ads and Google Ads Account
Apple is all set to release the new version of Safari this month, which will also see them going live with ITP 2.0. An upgradation from ITP 1.0, now the 24-hour window cookie access will be removed, making it more difficult to track back cross-site conversions.
[AdWords Script] Track Responsive Search Ads’ Rollout
Responsive Search Ads was announced by Google Ads earlier this year. Ever since we have been trying to find out ways to help advertisers, firstly with RSA Template and RSA Preview Tool, and now with the AdWords script to compare performance of ETAs with RSAs.
