Gear up for this week, with a quick recap of top PPC news from last week. Google gears up advertisers for the holiday season with new features to make shopping decision easy, LinkedIn makes Dynamic Ads available in Campaign Manager and more in this week’s ‘Weekly PPC News’.
Posts By: Kirti
Twitter Response – Exact Match Close Variant Update
Google Ads announced that exact match type will now also apply for terms with similar intent. The PPC space has since been flooded with opinions about this change. Here is how PPCers responded when this update was announced.
PPCChat | Activating Funnel Data with PPC | 11 Sep, 2018
This week’s PPCChat session was hosted by Heather Cooan. PPC experts discussed about managing PPC and non PPC channels to target full funnel, using data from PPC, marketing to customers via PPC and more.
Exact Match Close Variants Sees Yet Another Change
After including rewording and reordering to the exact match keywords last year, Google Ads announced changes to close variants of exact match keywords last week that allows similar terms matching.
Weekly PPC News – Expanding Exact Match Close Variants, Bing Ads New Reporting Enhancements and more
Gear up for this week, with a quick recap of top PPC news from last week. Google expands exact match close variants by allowing implied words too, misleading ad experience restricted, Facebook revamps their Canvas ads, Bing brings in new reporting enhancements and more in this week’s ‘Weekly PPC News’.
