This week’s PPCChat session was hosted by Elevated Marketing. PPC experts discussed about attribution, how they used this metric, which attribution model they prefer in Paid Media, multi-channel attribution challenges, how it affects budgeting and more.
Posts By: Kirti
Things Still Not Known About Negative Keywords
Few years back we had created a Negative Keywords Quiz, to check the scale of familiarity and understanding of negative keywords. We thought, it would be great to look into the responses and derive some findings out of it. Here is what we found.
PPCChat | Upcoming Holiday Season, eCommerce and Lead Gen PPC accounts | 16 Oct, 2018
This week’s PPCChat session was hosted by Kirk Williams. PPC experts shared how they plan for the holiday season, determining the budget planning, when to start gearing up for holiday season and more.
Weekly PPC News – Google Ads Parallel Tracking Guide, Bing Ads Editor In-market audiences and more
This week’s PPC news recap covers about in-market audience in Bing Ads Editor, Amazon Ads, Marketplace Appstore and Service Provider Network, improving your Google Shopping Ads by building a keyword strategy and more.
Updating Original Campaign After The Experiment In Google Ads
Running an experiment helps determine the outcome of an alternate set of settings that you have not yet gone live with. It makes testing easy without disrupting the current flow of your campaign and hence is a value addition.
