Here are highlights of this week’s PPC news ! Learn about an announcement from Google regarding click share and Parallel tracking for Display and Video campaigns. Bing ads multiple language targeting expands our global reach. Strategies used by small companies to defeat large players in the market and more.
Posts By: Kirti
PPCChat | Favorite Tools For PPC | 12 February, 2019
PPCers in this week’s PPCChat session discussed about the PPC tools that they can’t live without, tools that they would want to use, what makes them decide to try out a new tool. Hosted by Julie F Bacchini the session discussed all this and more was explored.
[New Feature] Introducing Shared Negative Keywords List for Amazon Ads
Negative keywords in a PPC campaign, across various platforms like Google Ads, Bing Ads or Amazon Ads, are the terms for which advertiser does not wish to show their ads.
Weekly PPC News – Maximize Conversion To Become Globally Available, YouTube Ad Specs and more
Welcome to this week’s PPC News recap! Learn about setting up Custom Intent Audience for your YouTube campaign, developing a paid search competitive strategy, Maximize Conversion bidding strategy to be made globally available, learn about the ad specs available with YouTube and more.
PPCChat | Privacy & Digital Advertising – Can They Ever Really Be In Balance? | 5 February, 2019
Hosted by Julie F Bacchini, this week’s PPCChat session discussed about concerns of PPCers regarding privacy and digital advertising, their views on ad bollocking technology, platforms that handles privacy and advertising best and worst and more.
