Amazon Attribution offers a range of metrics to help you understand the performance of your non-Amazon advertising efforts in driving traffic and sales on Amazon. Here are some key metrics to consider tracking
Posts By: Kirti
Mastering Keyword Research and Selection in PPC: Your FAQ Handbook
Effective keyword research and selection are crucial for the success of PPC campaigns. The right keywords can drive targeted traffic and boost conversions, but the process can be challenging. This FAQ addresses common questions, providing clear and actionable insights to help you optimize your keyword strategy and improve campaign performance.
Is the Ad Auction Fair? Antitrust Concerns Over Google’s Pricing Practices
Is Google squeezing every penny out of advertisers? These slides dive into accusations that Google manipulates search ad auctions, potentially leading to higher advertising costs for everyone, and impacting competition and user experience in online advertising.
Master Your Amazon Launch with This Pre-Campaign Checklist
Launching a successful campaign on Amazon requires careful preparation and planning. Use this pre-campaign checklist to ensure you’re ready to maximize your Amazon advertising efforts:
Minimum Bids in Google Ads: Understanding the Factors at Play
Are you struggling to understand why the minimum bid for your keywords in Google Ads seems unusually high? In our latest post, we’ll tackle some of the most commonly asked questions about minimum bids in paid search.
