Earlier this year, we did a post which dealt with the new targeting options introduced for Automatic Targeting. With this post we look into the options announced for manual targeting and how to go about setting it up for your Amazon Ads campaigns.
Posts By: Kirti
Using Match Type Campaign Strategy for Amazon Ads
Why segregating your campaign basis match type can help drive traffic more efficiently. We look into this approach and how to use it in your Amazon Ads account.
PPCChat | Reflections On Q1 2019 | 12 March, 2019
With the Q1 coming to a closure, this week’s PPCChat session discussed about how the quarter went, what PPCers did differently, changes by platform that have impacted this quarter’s performance and more. Julie F Bacchini hosted the session.
Monthly Roundup | Top PPC Posts – Feb 2019
Missed out on top PPC posts published in the month of February? Here’s a quick recap of what was trending. Google announced the removal of average position,more characters added to call-only-ads, bulk ad creation and editing announced for Quora Ads. This and more of such updates covered in this month’s recap of top PPC news.
[New Feature] – Search Box Added To The Negative Keywords Dashboard
Our Negative Keywords Tool has been helping advertisers save on wasted ad spend for years. Having recently extended our services to Amazon Ads also, we have been updating our dashboard now and then to give users a more optimized experience.
