Negative keywords in a PPC campaign, across various platforms like Google Ads, Bing Ads or Amazon Ads, are the terms for which advertiser does not wish to show their ads.
Posts By: Kirti
Weekly PPC News – Maximize Conversion To Become Globally Available, YouTube Ad Specs and more
Welcome to this week’s PPC News recap! Learn about setting up Custom Intent Audience for your YouTube campaign, developing a paid search competitive strategy, Maximize Conversion bidding strategy to be made globally available, learn about the ad specs available with YouTube and more.
PPCChat | Privacy & Digital Advertising – Can They Ever Really Be In Balance? | 5 February, 2019
Hosted by Julie F Bacchini, this week’s PPCChat session discussed about concerns of PPCers regarding privacy and digital advertising, their views on ad bollocking technology, platforms that handles privacy and advertising best and worst and more.
[AdWords Script] Compare Performance of ETAs (Expanded Text Ads) 3 Headlines vs 2 Headlines
An additional description and headline was added to the Expanded Text Ads last year. How have the updated ETAs performed when compared with the old format? We have an AdWords script to help find that.
Weekly PPC News – Merkle Q4 Report Highlights, How Amazon Attribution Works and more
Welcome to this week’s PPC news recap. Quora introduced keyword targeting on their advertising platform, Reddit launched cost per click ads, learn about Amazon attribution and how it works, understand how Google Local service Ads are made effective, highlights from Merkle’s Q4 Digital Marketing Report.
