Google released the v1.1 of Google Ads Editor in July this year. One of the features introduced with this release was including IP exclusions
Posts By: Kirti
How To Remove Negative Keyword From Amazon Ads?
Adding the right term as a negative keyword helps control when your ad gets triggered. If you haven’t yet reviewed your search terms for such keywords, then now is the time.
How To Use Google Ads Auction Insights To Track Competitors?
We have updated this post. For the most up-to-date insights on interpreting Auction Insights in 2026 — including AI-driven campaigns, Performance Max visibility, and the impact of Google’s double-serving update — explore our latest guide: Google Ads Auction Insights: 2026 Guide to Tracking and Outmaneuvering Your Competitors (20th February 2026) Analyzing who your ad is… Read more »
Merkle | Q2 2019 Digital Marketing Report | Key Highlights
Merkle released its Digital Marketing Report for Quarter 2, 2019 this week. We elaborate some of the key findings from the report in this post.
Adding Campaign Name To ValueTrack Parameter
With Google Ads ValueTrack parameter, advertisers can easily ascertain the source of the clicks and hence, attribute the success of paid search activities accordingly.


