The best way to discover new keywords for your Amazon Ads campaign is to run an automatic campaign, along with a manual campaign, with the same products in each. Once the automatic campaign gains traction, you can start analyzing it’s search term report to find good performing keywords and move them to your manual campaign. Thus over period… Read more »
Posts By: Kirti
Weekly PPC News – Pinterest’s New Conversion Features, Google Keyword Planner Upgraded and more
Welcome to this week’s PPC News recap! Pinterest announced new conversion features, substitute metrics to track in place of average position, Google keywords planner upgraded with new features and more.
How To Use Keywords in Amazon Ads?
Keywords are the key to connecting businesses to their customers. This, if not done properly, might lead to advertisers bidding on irrelevant keywords that result in poor converting traffic.
Why You Should Consider Brand Bidding in Amazon Ads?
Bidding on brand terms is not an uncommon practice! But why should this be transformed into a must-have approach? We discuss the reasons here.
How To Reduce Amazon Ads ACoS?
ACoS or Advertising Cost of Sales is one important metric to measure Amazon Ads performance. Here we learn how a low ACoS is a key performance indicator and why reducing ACoS is one of the major tasks for advertisers.
