ACoS or Advertising Cost of Sales is one important metric to measure Amazon Ads performance. Here we learn how a low ACoS is a key performance indicator and why reducing ACoS is one of the major tasks for advertisers.
Posts By: Kirti
Using The New Product Targeting in Amazon Ads
Earlier this year, we did a post which dealt with the new targeting options introduced for Automatic Targeting. With this post we look into the options announced for manual targeting and how to go about setting it up for your Amazon Ads campaigns.
Using Match Type Campaign Strategy for Amazon Ads
Why segregating your campaign basis match type can help drive traffic more efficiently. We look into this approach and how to use it in your Amazon Ads account.
PPCChat | Reflections On Q1 2019 | 12 March, 2019
With the Q1 coming to a closure, this week’s PPCChat session discussed about how the quarter went, what PPCers did differently, changes by platform that have impacted this quarter’s performance and more. Julie F Bacchini hosted the session.
Monthly Roundup | Top PPC Posts – Feb 2019
Missed out on top PPC posts published in the month of February? Here’s a quick recap of what was trending. Google announced the removal of average position,more characters added to call-only-ads, bulk ad creation and editing announced for Quora Ads. This and more of such updates covered in this month’s recap of top PPC news.
