With Google Ads ValueTrack parameter, advertisers can easily ascertain the source of the clicks and hence, attribute the success of paid search activities accordingly.
Posts By: Kirti
[UPDATE] ETA Preview Tool Updated With New Ad Marker
Earlier this year, Google was testing a new ad label with a bold black text minus the border. This change has been incorporated and so have we.
Ad Copy Testing Best Practices
With ad copy testing you can determine and understand the type of ad messaging that converts better. This should be an ongoing task for PPCers as it helps give the audience and the businesses what they like.
[New Feature] Ad Scheduling for Amazon Ads
[This post was updated on 7th December 2021] After adding support to create Negative Keywords List in Amazon Ads, we have come up with yet another solution that was requested by our customers. Today we introduce the Ad Scheduling (or dayparting, as some may know) feature for Amazon advertisers.
Are Long Tail Keywords Still Relevant In Paid Search?
Long Tail keywords have long got the support to be made a part of one’s PPC strategy. But is it an effective way to reach your target audience?
