Though duplicate keywords might appear harmless, they can impact how you determine and attribute your campaign’s performance. We dig into how to tackle this problem.
Posts By: Kirti
How To Add Bulk IP Exclusion in Google Ads Editor ver 1.1?
Google released the v1.1 of Google Ads Editor in July this year. One of the features introduced with this release was including IP exclusions
How To Remove Negative Keyword From Amazon Ads?
Adding the right term as a negative keyword helps control when your ad gets triggered. If you haven’t yet reviewed your search terms for such keywords, then now is the time.
How To Use Google Ads Auction Insights To Track Competitors?
Analyzing who your ad is competing against and how your ads are performing, is another way of optimizing your account for performance. Google Ads offers this insight in the form of auction insights. [Update 11th Nov, 2020 : This post was updated with more interesting details. Hope you find it worth a read]
Merkle | Q2 2019 Digital Marketing Report | Key Highlights
Merkle released its Digital Marketing Report for Quarter 2, 2019 this week. We elaborate some of the key findings from the report in this post.
