Earlier this year, Google was testing a new ad label with a bold black text minus the border. This change has been incorporated and so have we.
Posts By: Kirti
Ad Copy Testing Best Practices
With ad copy testing you can determine and understand the type of ad messaging that converts better. This should be an ongoing task for PPCers as it helps give the audience and the businesses what they like.
[New Feature] Ad Scheduling for Amazon Ads
[This post was updated on 7th December 2021] After adding support to create Negative Keywords List in Amazon Ads, we have come up with yet another solution that was requested by our customers. Today we introduce the Ad Scheduling (or dayparting, as some may know) feature for Amazon advertisers.
Are Long Tail Keywords Still Relevant In Paid Search?
Long Tail keywords have long got the support to be made a part of one’s PPC strategy. But is it an effective way to reach your target audience?
7 Ideas To Improve Google Ads Performance
Running a campaign on Google Ads is not even half the battle won. It is the start to discovering what works and what doesn’t, and what does work needs to be optimized further to drive a winning performance.
