Broad and broad match modifier, might appear to be same, but are totally different in their functionality. Here we discuss what differentiates one from the other.
Posts By: Kirti
Should Negative Keywords be Broad Match?
We say, why not! Using broad match negative keywords is no restriction but yes, it does come with a rulebook to follow.
[New Feature] – Compare Performance Change Over Time in Amazon Ads
One quick and effective way to optimize your paid search performance in Amazon Ads is by comparing the performances over time.
Google Ads Optimization Checklist
Optimizing your Google Ads campaign requires following some key tasks before and after setting your campaign. We have created some handy checklists to help you manage both.
How to Remove Duplicate Keywords in Google Ads?
Though duplicate keywords might appear harmless, they can impact how you determine and attribute your campaign’s performance. We dig into how to tackle this problem.
