This year was filled with major updates made by Microsoft Advertising. One of the biggest change was updating their paid search platform name from Bing Ads to Microsoft Ads. This and many more of such important updates mentioned in this annual roundup for this year.
Posts By: Kirti
Negative Keyword List in Microsoft Ads Editor vs Google Ads Editor
Negative keywords list is a simpler way to list down common negative keywords that can be shared between more than one campaign.
How To Use Geographic Report in Google Ads
Location targeting is another effective way to get a step closer to reaching your audience. You would potentially want to connect with audience at location where your business is functional or where your product/service is destined for. Thus, it makes it all the more important to target the right locations.
Weekly PPC News – Google Ads Editor v1.2,Merchant Center Upgrades and more
Welcome to this week’s PPC News recap! New extensions for YouTube ads, Google Ads Editor v1.2, 6 Google Ads scripts, Paid advertising tips for a strong Cyber Week, A Weekly Checklist for Keeping Your LinkedIn Campaigns on Track and more.
Negative Phrase vs Negative Exact Match Type in Amazon Ads
Negative keywords is an important and essential component of a PPC account. It curtails unwanted budget spend and improves the quality of traffic.
