The court’s latest opinion addresses Google’s monopoly in search text advertising, a market central to digital advertising spend. The remedies outlined include new requirements for auction transparency and syndication access, though other advertiser-sought changes were declined. This comes from the Memorandum Opinion and Order (Sept 2, 2025) in the United States v. Google antitrust proceedings.
Posts By: Kirti
Why Negative Keywords Matter More Than Ever in Performance Max Campaigns?
Performance Max (PMax) campaigns have become the backbone of Google Ads automation. With CPCs up nearly 13% year-over-year, every wasted click now costs more than ever. In a system driven by Google’s AI, negative keywords have become one of the last — and most powerful — levers advertisers can use to cut waste, protect budgets,… Read more »
Google Ads Bidding Exploration: What It Is, How Long It Lasts, and How to Manage It
Bidding exploration in Google Ads is the period when Smart Bidding experiments with different bids to gather performance data and learn how to best meet your goals. It usually happens after major changes to your campaigns and can last anywhere from a few days to a few weeks.
PPCChat | AI Max, AI Overview Ads, AI Anything Else? | 5 Aug, 2025
This week’s discussion centered around the emergence of ads in AI Overviews and the rollout of AI Max campaigns. While a few have seen AI Overview ads—mostly in Copilot—most haven’t, and there’s widespread confusion about how they work, how to track them, and their real value. Advertisers are cautiously testing AI Max, but early feedback… Read more »
Who Really Controls the Web? CMA’s Findings on Google & Meta’s Market Power
On July 11, 2025, the UK Competition and Markets Authority (CMA) published a set of documents evaluating competition in core markets like search engines and housebuilding. These include the Proposed Decision, and supporting annexes on Market Outcomes and Profitability Analysis.
