Though Google and Microsoft Ads are identified as major PPC platforms, the social media advertising platforms are not far behind. And with the changes that they have been making, they have established themselves as the next hotspot for advertising.
Posts By: Kirti
Microsoft Ads Announcements From 2019
This year was filled with major updates made by Microsoft Advertising. One of the biggest change was updating their paid search platform name from Bing Ads to Microsoft Ads. This and many more of such important updates mentioned in this annual roundup for this year.
Negative Keyword List in Microsoft Ads Editor vs Google Ads Editor
Negative keywords list is a simpler way to list down common negative keywords that can be shared between more than one campaign.
How To Use Geographic Report in Google Ads
Location targeting is another effective way to get a step closer to reaching your audience. You would potentially want to connect with audience at location where your business is functional or where your product/service is destined for. Thus, it makes it all the more important to target the right locations.
Weekly PPC News – Google Ads Editor v1.2,Merchant Center Upgrades and more
Welcome to this week’s PPC News recap! New extensions for YouTube ads, Google Ads Editor v1.2, 6 Google Ads scripts, Paid advertising tips for a strong Cyber Week, A Weekly Checklist for Keeping Your LinkedIn Campaigns on Track and more.
