Adding relevant negative keywords will limit your ad from being displayed for queries that are deemed irrelevant or can impact the brand image.
Posts By: Kirti
How to Cut PPC Cost During Uncertain Times
Strategic decisions need to be taken by businesses unsure about how the situation might change, for worse or for better. It calls for reviewing where the businesses are spending and where costs could be curtailed to avoid any wastage.
5 Negative Keyword List Best Practices
Micromanaging your negative keywords might be a tedious task. To ease out, grouping common set of negative keywords helps organize your account. Negative Keyword List spares marketers the time spent in manually adding the same set of keywords across campaigns.
How To Address The CoronaVirus Pandemic For Your PPC Campaigns
Corona outbreak has resulted in global unrest. As a result, businesses are taking a back step on their marketing initiatives and reducing their advertising spend.
How to Use Ad Performance Report from Karooya’s Dashboard
Reviewing ads and knowing which ones to discontinue running, is a tough decision for a marketer. We make it easy with our Ad Performance Report, that does the due diligence on which you need to act.
