Defining goals, makes planning your campaign easier. Other supporting elements help achieve your goals. One of such active elements is the bidding strategy you adopt. We will discuss some of that today!
Posts By: Kirti
Must Have Negative Keywords List For Your Google Ads Account
We have been stressing enough on the importance of negative keywords enough! So, we decided to put together a comprehensive negative keywords list to add to your Google Ads account.
Merkle | Q3 2020 Digital Marketing Report | Key Highlights
Merkle released its third quarter Digital Marketing Report. The findings show the progression through the pandemic, areas that are recuperating and how industries are settling in to the new normal.
PPCChat | Paid Search & Paid Social – Working Together | 27th Oct 2020
This week’s PPCChat discussed about using search and social together, the channels being used for generating awareness, acquiring and retargeting customers and a lot more. Hosted by Julie F Bacchini, here is the screencap of the session.
Google Ads ‘Search Terms Report’ Change & Its Impact – A Case Study
It’s been a month since Google announced limiting the search terms report with terms having significant data, leaving everyone shocked. We looked into two of our accounts to analyze what impact this change has had.
