We have recently created a handy Google Ads Script that compares the Search Terms Trends for the time period chosen by you.
Posts By: Kirti
How Many Negative Keywords is Too Many?
Negative Keywords is one of the most cost-effective ways to optimize your campaign performance. If you haven’t stressed on it yet, then now is the time to dig deeper into what keywords are driving traffic and identifying their relevance to the business.
PPCChat | Getting Support From The Platforms (Or Elsewhere) | 23rd June 2020
This week’s PPCChat session had PPCers evaluate the ad support system of the various platforms such as Facebook, Instagram, Google Ads, Microsoft Ads.
How To Set Up Audience Targeting In Discovery Campaign
Launched last year, Discovery campaign uses Google’s machine learning to show the best combinations of your ad assets.
Understand Changes in Performance with Google Ads “Explanations”
You might notice that there has been significant change in your account performance but what led to it was a question that would require some deep study. Google’s Explanations feature solves this problem.
