PPC experts discuss about the economic impact of the pandemic, how to handle such rough conditions, action steps to prepare for recession, what skillset they are adding on, plan to manage the economic volatility, and more. Hosted by Julie F Bacchini, this week’s PPCChat discussion addressed all these concerns.
Posts By: Kirti
How To Remove Negative Keywords in Google Ads?
Negative keywords helps filter who views your ads. It gives you the control over your ad spend and helps drive relevant traffic to your business. But many a times a conflicting negative keyword can reverse the role of blocking relevant traffic too.
Automated Bidding Insights From PPC Town Hall Podcast
Frederick Valleys has been hosting some interesting PPC Town Hall sessions that are discussing about the impact of COVID-19 on PPC, what areas to look into, what measures to adopt and more. We looked into the first four of these session, and the thoughts shared around Automated Bidding .
Impact Of Health Crisis On Automated Bidding
Automated Bidding takes historical data into consideration and modifies your bids to meet the goal. However, what happens when the underlying metrics sees a shift, much like what is happening now. With this health crisis, user behavior is changing and so is the PPC space.
Negative Keywords List For The Current Pandemic
Adding relevant negative keywords will limit your ad from being displayed for queries that are deemed irrelevant or can impact the brand image.
