Frederick Valleys has been hosting some interesting PPC Town Hall sessions that are discussing about the impact of COVID-19 on PPC, what areas to look into, what measures to adopt and more. We looked into the first four of these session, and the thoughts shared around Automated Bidding .
Posts By: Kirti
Impact Of Health Crisis On Automated Bidding
Automated Bidding takes historical data into consideration and modifies your bids to meet the goal. However, what happens when the underlying metrics sees a shift, much like what is happening now. With this health crisis, user behavior is changing and so is the PPC space.
Negative Keywords List For The Current Pandemic
Adding relevant negative keywords will limit your ad from being displayed for queries that are deemed irrelevant or can impact the brand image.
How to Cut PPC Cost During Uncertain Times
Strategic decisions need to be taken by businesses unsure about how the situation might change, for worse or for better. It calls for reviewing where the businesses are spending and where costs could be curtailed to avoid any wastage.
5 Negative Keyword List Best Practices
Micromanaging your negative keywords might be a tedious task. To ease out, grouping common set of negative keywords helps organize your account. Negative Keyword List spares marketers the time spent in manually adding the same set of keywords across campaigns.
