Negative Keywords is one of the most cost-effective ways to optimize your campaign performance. If you haven’t stressed on it yet, then now is the time to dig deeper into what keywords are driving traffic and identifying their relevance to the business.
Posts By: Kirti
PPCChat | Getting Support From The Platforms (Or Elsewhere) | 23rd June 2020
This week’s PPCChat session had PPCers evaluate the ad support system of the various platforms such as Facebook, Instagram, Google Ads, Microsoft Ads.
How To Set Up Audience Targeting In Discovery Campaign
Launched last year, Discovery campaign uses Google’s machine learning to show the best combinations of your ad assets.
Understand Changes in Performance with Google Ads “Explanations”
You might notice that there has been significant change in your account performance but what led to it was a question that would require some deep study. Google’s Explanations feature solves this problem.
How to Copy Negative Keywords From One Campaign To Another?
Some negative keywords are common across campaigns primarily because of there irrelevance to the business. If there are such common sets of negative keywords, ideally one should consider using Negative Keywords List, but we still look into how to copy the negative keywords on Google Ads Interface as well Ads Google Ads Editor.
