Launched last year, Discovery campaign uses Google’s machine learning to show the best combinations of your ad assets.
Posts By: Kirti
Understand Changes in Performance with Google Ads “Explanations”
You might notice that there has been significant change in your account performance but what led to it was a question that would require some deep study. Google’s Explanations feature solves this problem.
How to Copy Negative Keywords From One Campaign To Another?
Some negative keywords are common across campaigns primarily because of there irrelevance to the business. If there are such common sets of negative keywords, ideally one should consider using Negative Keywords List, but we still look into how to copy the negative keywords on Google Ads Interface as well Ads Google Ads Editor.
PPCChat | Managing PPC During A Recession | 19th May 2020
PPC experts discuss about the economic impact of the pandemic, how to handle such rough conditions, action steps to prepare for recession, what skillset they are adding on, plan to manage the economic volatility, and more. Hosted by Julie F Bacchini, this week’s PPCChat discussion addressed all these concerns.
How To Remove Negative Keywords in Google Ads?
Negative keywords helps filter who views your ads. It gives you the control over your ad spend and helps drive relevant traffic to your business. But many a times a conflicting negative keyword can reverse the role of blocking relevant traffic too.
