In the latest PPCChat session, hosted by Julie F Bacchini, industry experts dove into some of the most controversial and thought-provoking opinions in the world of PPC. From debates on billing practices to the value of different ad networks, no stone was left unturned. Check out the screencap below for a snapshot of the lively… Read more »
Posts By: Kirti
Google’s Monopoly Power Confirmed in Landmark Antitrust Ruling
A recent court document reveals significant findings against Google, emphasizing its monopoly power in the general search services and general search text ads markets. The court concluded that Google used exclusive distribution agreements with browser developers, mobile device manufacturers, and wireless carriers to suppress competition. This anticompetitive conduct enabled Google to charge inflated prices for… Read more »
Introducing the Google Ad Preview Tool for Amazon Products
We are excited to announce the launch of the Google Ad Preview Tool for Amazon Products, a powerful new feature designed to streamline the advertising process for Amazon sellers and advertisers. This innovative tool, developed by Karooya, enables users to preview how their Google Ads will appear when promoting Amazon products—making ad optimization easier and… Read more »
Optimizing Google Ads Bids for Amazon Stores: A Step-by-Step Guide
In the competitive landscape of e-commerce, optimizing your Google Ads campaigns to drive traffic to your Amazon store can be a game-changer for your sales strategy. By strategically calculating and adjusting bids based on Return on Ad Spend (ROAS) and Advertising Cost of Sale (ACOS), you can ensure that your advertising efforts are effective and… Read more »
Navigating the New Look: How to Use Google Ads Experiments in the Updated Interface
Google Ads Experiments is a powerful tool that allows you to test different campaign variations without risking your entire campaign’s performance. This feature is essential for optimizing your ad campaigns and improving your ROI.
