Close variants have ramped up over the past few years, as a result of significant changes made in match-type behavior. With the spend on Google Ads search ads increasing, it is likely to be shared amongst the close variants. If not checked in and handled with the right strategy it could result in an increase… Read more »
Posts By: Kirti
How & When to Use Data Exclusion in Google Ads
Early this year, Google launched Data Exclusion, to help advertisers filter inaccurate data (broken conversion tag or other factors). Excluding such data will prevent any unwanted changes from affecting Smart Bidding.
Understanding Ad Strength in Responsive Search Ads
Ad strength is a unique way to identify the potential of your Responsive Search Ads. So what are you doing with the recommendations to improve your ad’s relevancy? We discuss what RSA ad strength means and what you should do about it.
How Google Ads Smart Campaigns Differ From Search Campaign
Google Smart Campaigns, does the hard work so that the advertisers can focus on other things. However, some features are missing, that offer substantial insight otherwise. How much of that carries relevance, takes a backseat, as eventually, the success of the campaign depends on how it helped in achieving your goals
How To Audit Your Amazon PPC Account With Karooya’s Tools
Are you bidding for the right keywords? Is you ad spend effective? Are you using the right match types? These are some of the questions that an audit of your Amazon Ads account can answer.
