How Google Ads Smart Campaigns Differ From Search Campaign

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Google Smart Campaigns, does the hard work so that the advertisers can focus on other things. However, some features are missing, that offer substantial insight otherwise. How much of that carries relevance, takes a backseat, as eventually, the success of the campaign depends on how it helped in achieving your goals

How to read Google Ads Auction Insight Report?

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There is no better way to track your PPC competition than the Auction Insight Report on Google Ads interface. The struggle is always to stay ahead of your competitors and with insights from this report, you can take that extra step to improve your overall performance.